Dashboard screen
Calendar screen
Client Gallery screen
Analytics screen
Inquiry Forms screen
Custom Contracts screen

All-in-one platform

Run Your Entire
Business From
One Place

More freedom. Less admin. Everything you need to manage weddings, salons, events and more — from any device.

  • Client & Booking Management
  • Invoicing & Payments
  • Communication Tools
  • Staff & Client Management
  • Automated Financial & Task Management
Calendar Teams Message Centre Contracts Invoices Email Flows Inquiry Forms Client Portals + More

Run Your Entire Business From OnePlace

More Freedom. Less Admin. Everything you need to manage weddings, salons, events and more.

All in ONE Platform

I'm Kate , makeup artist and creator of Diary Of A Bride!

With 19 years of experience in the wedding industry, I’ve had the privilege of being a part of countless special days. Being involved in weddings is more than just a profession for me—it’s a passion. There’s something truly magical about celebrating a couple’s love. I am incredibly thankful to have had the opportunity to contribute to making these weddings as beautiful and unforgettable as they can be for the bride on her momentous day. As someone who…

Are you ready to finally run your bridal business like a pro?

Answer 15 quick questions to uncover where your business is thriving, where you’re losing time, and how you can set yourself up for more bookings (with less stress).

By completing this short assessment, you’ll:

  • See how organised your client experience really is
  • Identify the hidden gaps costing you time and energy
  • Discover the easiest way to scale your bridal bookings without burning out

Why Beauty Professionals Are Switching to us?

Everything in One Place

Finally a platform that stores everything a beauty professional needs. From contracts, email flows and invoices to images, client information and bookings. All organised in one simple system.

Less Admin, More Freedom

Automated emails, organised client files and streamlined bookings mean less time chasing admin and more time doing what you love while growing your business.

Your Brand, Your Experience

Personalise your emails, contracts and inquiry forms so everything reflects your brand. Create a seamless, professional experience for every client from enquiry to appointment.

Elevate your beauty business with our platform

From client information, trial notes, and images to contracts and invoices.
All in one user-friendly platform designed for beauty professionals.

Appointment Scheduling

Easily manage all booking aspects directly through our user-friendly platform. Features include:

Inquiry Form or Direct Booking Options

Let clients inquire first or book straight into your calendar — the choice is yours.

Built-In Booking Calendar

View and manage all upcoming weddings, group bookings, trials, and appointments in one place.

Smart Booking Filters (Vendor Controlled)

Choose which events to accept or decline based on availability and fit.

Client & Staff Management

Centralised tools for managing both client interactions and staff schedules. Key features include:

Comprehensive Client Management

Maintain detailed client records, notes, and manage all interactions.

Client Portal

A unique space for brides to manage their details.

Staff Coordination

Efficient scheduling and account management for all team members.

Documentation and Interaction Tools

Document Management

Access a suite of templates for contracts and invoices, tailored to each client.

Photo Storage and Inspiration Galleries

Organise all visual materials in one place to streamline the preparation process and enhance client consultations.

Service & Financial Management

Oversee services and manage financials with ease.

Customise Your Services & Packages

Add and organise all your offerings — from trials and wedding day bookings to extra services like spray tans or hair extensions.

Business & Client Analytics

Stay on top of your bookings, services, and revenue with easy-to-read analytics. See your busiest months, most popular services, and track your income — all in one place. No spreadsheets, no guesswork — just smart insights to help you grow.

Enhanced Efficiency and Communication

Oversee services and manage financials with ease.

Advanced Task Automation

Simplify daily operations with automated task management and customisable workflow optimizations, reducing time spent on administrative tasks.

Automated Quoting System

Quickly generate tailored quotes, enhancing responsiveness and client satisfaction.

Analytics and Reporting

Gain insights into sales, performance, and appointments to strategically guide business decisions.

Built for the Way Beauty Professionals Actually Work

Diary of a Bride manages your entire business. From enquiries, client communication, bookings and team schedules + so much more! 

All in one streamlined platform.

Feature Diary of a Bride Best for Beauty Timely Dubsado Square
Booking & Scheduling Included Included Included Included
Client Management & CRM Included Included Included Limited
Interactive Client Portal Two-Way Communication Not Available View Only Not Available
Interactive Messaging Centre Included Not Available Not Available Not Available
Client Photo Gallery & Uploads Included Included Not Available Not Available
Customisable Face & Hair Charts Included Not Available Not Available Not Available
Trial Notes & Documentation Included Limited Limited Not Available
Team Management & Permissions Included Included Limited Limited
Fully Customisable Email Templates Included Limited Included Not Available
Embeddable Inquiry Forms for Your Website Included Limited Included Not Available
Invoicing & Contracts Included Included Included Included
Payment Processing Included Included Included Included
Business Analytics & Reporting Included Included Limited Limited
Mobile-Friendly Interface Fully Optimised Included Included Included
Ease of Use (Built by Beauty Pros) Intuitive Moderate Moderate Moderate
Works Without Your Own Website Yes Yes Requires Website Requires Website
Starting Price (AUD) From $44/month to $64/month
Per staff member
~$40–75
Per staff member
~$80–120
Per month
~$50–150
Per location + fees

Free Tools to Grow Your Bridal Business?

Ready to work smarter, not harder? These two free tools will help you deliver a 5-star client experience and grow your income with confidence:

Bride’s Wedding Checklist – Help your brides feel calm, prepared, and in good hands with this professional planning tool.

Roadmap to $250K – Learn how to scale your bridal biz without the burnout. These are the exact steps I used to grow mine.

Grab them now and start building the business you’ve been dreaming of.

Our integrations

Are you losing email threads with important quotes and invoices? Finding yourself printing out thousands of sheets of paper unnecessarily? With our Stripe integration, you can send quotes, invoices and get paid straight in your dashboard !

As vendors, we always end up with a camera-roll full of inspiration, client requests, and final looks. But this also means they get lost in the sea of pictures. With our Wetransfer integration, finally sort all your images into dedicated client folders!

Is your notes app full of random scribbles, dates, ideas and requests? With our Notion integration, you can easily write, edit and even share client notes, all organised neatly in their individual folders. No more “now where did I put that?…”!

Are you struggling with scattered feedback forms and data entries? Tired of jumping between different tools to gather customer insights? With our Typeform integration, you can collect responses, manage surveys, and analyse data directly in your dashboard!

Pricing & plan details

Essential Plan

This package provides all the basic tools necessary for effective client management, suitable for newcomers or smaller scale operators in the wedding beauty industry.

Elite Plan

This package provides all the basic tools necessary for effective client management, suitable for newcomers or smaller scale operators in the wedding beauty industry.

Nice words by nicer people

“Diary of a Bride has completely transformed how I manage all my bridal and event makeup bookings. Everything is now in the one place! Making my services more professional and seamless” -

Emily - Makeup Artist

“It took me about half a day to set everything up, but once my services, contracts, email flows and enquiry forms were connected to my website and social media, everything started running automatically. I used to feel so stressed trying to keep up with admin, but now everything flows seamlessly. I’m saving so much time and I’m finally on top of my bookings, my business feels so much more organised.”

Ellen - Hair and Makeup Artist

"I love that it gives my brides their own portal for wedding details, contracts, invoices and direct communication, making the entire process so effortless."

Krystal - Hairstylist

"Thank you so much for creating such an amazing software. Truly is the perfect balance between automation and genuine connection."

Sarah - Makeup Artist

" I finally feel like I’m running a business not just chasing messages. Keeps all my admin so organised but yet so professional!"

Ashley - HMUA

“ Diary of a Bride has completely simplified how I run my bridal hair business.” Before using DOAB I had enquiries in Instagram, bookings in my notes app, and invoices everywhere. Now everything is in one place! Enquiries, contracts, timelines and client details. My brides love the client portal because they can upload their inspiration photos and wedding details, and I feel so much more organised leading into the day. It honestly saves me hours of admin every week and lets me focus on what I actually love doing… creating beautiful bridal hair.“

Amy Bridal Hairystylist

"All my clients now have their own portal where it is easier to communicate, share wedding details, find payments + contracts and stay organised. So happy that Diary of a Bride has been built specifically that makes it easier for us and the clients!"

Madellin - Hairystylist

Ready to elevate your organisational game and focus on your true passion?

Diary of a Bride empowers beauty professionals to streamline workflows, enhance efficiency, and dedicate more time to their artistry. Level up your HMUA business today and let your creativity flourish, all while managing your client engagements more effectively!

The Bridal Blog

Have any

questions?

We’re here to help! Whether you need more details about our services or have specific requirements, don’t hesitate to reach out. Our dedicated team is eager to assist you and ensure everything is perfect. Simply drop us a message, and we’ll get back to you as soon as possible.
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