Dashboard screen
Calendar screen
Client Gallery screen
Analytics screen
Inquiry Forms screen
Custom Contracts screen

All-in-one platform

Run Your Entire
Business From
One Place

More freedom. Less admin. Everything you need to manage weddings, salons, events and more — from any device.

  • Client & Booking Management
  • Invoicing & Payments
  • Communication Tools
  • Staff & Client Management
  • Automated Financial & Task Management
Calendar Teams Message Centre Contracts Invoices Email Flows Inquiry Forms Client Portals + More
DOAB Video Section – Preview
Effortless from day one

Run Your Business,
Your Way.

Whether you prefer enquiry forms, direct bookings, or a more personalised booking experience - Diary of a Bride gives you the flexibility to create workflows that fit your business.

From weddings to salon appointments and events, everything runs from one organised system designed to save you hours of admin every week.

More clarity. More control. More freedom.

Yes, I'm In!

Run Your Entire Business From OnePlace

More Freedom. Less Admin. Everything you need to manage weddings, salons, events and more.

All in ONE Platform

I'm Kate , makeup artist and creator of Diary Of A Bride!

With 19 years of experience in the wedding industry, I’ve had the privilege of being a part of countless special days. Being involved in weddings is more than just a profession for me—it’s a passion. There’s something truly magical about celebrating a couple’s love. I am incredibly thankful to have had the opportunity to contribute to making these weddings as beautiful and unforgettable as they can be for the bride on her momentous day. As someone who…
Hours Saved
On Admin Per Week*
Money Saved
On Admin Per Year*
Based on 1 user · Booking + Financials
Beauty Professionals
Trust Us

Are you ready to finally run your bridal business like a pro?

Answer 15 quick questions to uncover where your business is thriving, where you’re losing time, and how you can set yourself up for more bookings (with less stress).

By completing this short assessment, you’ll:

  • See how organised your client experience really is
  • Identify the hidden gaps costing you time and energy
  • Discover the easiest way to scale your bridal bookings without burning out

Why beauty professionals are switching to us?

Everything In One Place

Finally a platform that stores everything a beauty professional needs. From contracts, email flows and invoices to images, client information and bookings. All organised in one simple system.

Save Hours Of Admin

Automated emails, organised client files and streamlined bookings mean less time chasing admin and more time focusing on your clients and growing your business
= Freedom

Designed To Your Brand

Personalise your emails, contracts and inquiry forms so everything reflects your brand. Create a seamless, professional experience for every client from enquiry to appointment.

Spend less Time managing your business your business and more time Growing it

Manage enquiries, bookings, clients, contracts, invoices, payments, forms and communication from one beautifully organised platform.

Turn Enquiries Into Confirmed Bookings

Whether you prefer enquiry forms, direct online bookings, or a combination of both, Diary of a Bride gives you complete control over how clients book with you.

Get More Bookings

Capture enquiries, automate follow ups and make it easier for clients to book.

Save Hours Every Week

Automate contracts, invoices, forms and reminders so your business keeps moving even when you’re busy.

Create More Freedom

Spend less time behind a screen and more time with your clients, your family and the work you love.

Deliver An Exceptional Client Experience

Keep every client detail, conversation, booking, contract, invoice and appointment in one organised place while giving your team the tools they need to stay aligned and accountable.

Client Records That Actually Make Sense

Stop searching through emails, texts and notebooks. Access client notes, forms, photos, appointments, invoices and communication history instantly.

A Professional Client Portal

Give clients a premium experience with their own portal to view appointments, complete forms, access contracts and invoices, upload inspiration images and communicate directly with your business.

Team Management Made Simple

Assign bookings, manage staff availability, control user permissions and keep your entire team working from the same system — without double bookings, confusion or missed details.

Stay Organised Without The Mental Load

Store every contract, form, invoice, note, photo, face chart, hair chart and client conversation in one place. No more searching through emails, camera rolls, screenshots or notebooks trying to find what you need.

 

Everything In One Place

 

Access contracts, questionnaires, invoices, notes and client records instantly.

Charts & Inspiration Galleries

Keep inspiration photos, trial images, face, hair charts and notes attached to every client.

Know Your Numbers & Grow With Confidence

Stop guessing what’s working in your business. Track bookings, revenue, deposits, expenses, popular services and business performance from one easy-to-read dashboard.

Track Revenue & Deposits

See exactly what’s been paid, what’s outstanding and what’s coming in.

Business Insights

Understand your busiest months, highest-performing services and growth opportunities.

Build A Business That Gives You More Freedom

Automate repetitive tasks, reduce admin and create workflows that keep your business moving, even when you’re busy with clients, family or life.

More Time For What Matters

Spend less time behind a screen and more time serving clients, growing your business and enjoying your life.

Automated Workflows

Contracts, reminders, forms, invoices and follow-ups happen automatically.

Feel In Control Of Your Business

Know exactly where your bookings, income and opportunities are coming from, without spreadsheets or second-guessing yourself.

Built for the Way Beauty Professionals Actually Work

Diary of a Bride manages your entire business. From enquiries, client communication, bookings and team schedules + so much more! 

All in one streamlined platform.

Feature Diary of a Bride Best for Beauty Timely Dubsado Square
Booking & Scheduling Included Included Included Included
Client Management & CRM Included Included Included Limited
Interactive Client Portal Two-Way Communication Not Available View Only Not Available
Interactive Messaging Centre Included Not Available Not Available Not Available
Client Photo Gallery & Uploads Included Included Not Available Not Available
Customisable Face & Hair Charts Included Not Available Not Available Not Available
Trial Notes & Documentation Included Limited Limited Not Available
Team Management & Permissions Included Included Limited Limited
Fully Customisable Email Templates Included Limited Included Not Available
Embeddable Inquiry Forms for Your Website Included Limited Included Not Available
Invoicing & Contracts Included Included Included Included
Payment Processing Included Included Included Included
Business Analytics & Reporting Included Included Limited Limited
Mobile-Friendly Interface Fully Optimised Included Included Included
Ease of Use (Built by Beauty Pros) Intuitive Moderate Moderate Moderate
Works Without Your Own Website Yes Yes Requires Website Requires Website
Starting Price (AUD) From $44/month to $64/month
Per staff member
~$40–75
Per staff member
~$80–120
Per month
~$50–150
Per location + fees

Free Tools to Grow Your Beauty Business?

Ready to work smarter, not harder? These two free tools will help you deliver a 5-star client experience and grow your income with confidence:

Bride’s Wedding Checklist – Help your brides feel calm, prepared, and in good hands with this professional planning tool.

Roadmap to $250K – Learn how to scale your bridal biz without the burnout. These are the exact steps I used to grow mine.

Grab them now and start building the business you’ve been dreaming of.

Our integrations

Are you losing email threads with important quotes and invoices? Finding yourself printing out thousands of sheets of paper unnecessarily? With our Stripe integration, you can send quotes, invoices and get paid straight in your dashboard !

As vendors, we always end up with a camera-roll full of inspiration, client requests, and final looks. But this also means they get lost in the sea of pictures. With our Wetransfer integration, finally sort all your images into dedicated client folders!

Is your notes app full of random scribbles, dates, ideas and requests? With our Notion integration, you can easily write, edit and even share client notes, all organised neatly in their individual folders. No more “now where did I put that?…”!

Are you struggling with scattered feedback forms and data entries? Tired of jumping between different tools to gather customer insights? With our Typeform integration, you can collect responses, manage surveys, and analyse data directly in your dashboard!

Plans& Pricing

Elite
Everything organised in one place
$44 / month per user

Online booking link
Custom enquiry forms
Appointment scheduling
Travel & salon bookings
Email appointment reminders
Client portal
Client galleries
Booking details tracking
Face charts & hair charts
Full client overview
Proposals, contracts & invoices
Booking fee & Stripe setup
Email templates & automations
Message centre
CRM dashboard
Services & packages
Product tracking & restock
Staff management & permissions
Brand customisation
Help centre access

Nice words by nicer people

“Diary of a Bride has completely transformed how I manage all my bridal and event makeup bookings. Everything is now in the one place! Making my services more professional and seamless” -

Emily - Makeup Artist

“It took me about half a day to set everything up, but once my services, contracts, email flows and enquiry forms were connected to my website and social media, everything started running automatically. I used to feel so stressed trying to keep up with admin, but now everything flows seamlessly. I’m saving so much time and I’m finally on top of my bookings, my business feels so much more organised.”

Ellen - Hair and Makeup Artist

"I love that it gives my brides their own portal for wedding details, contracts, invoices and direct communication, making the entire process so effortless."

Krystal - Hairstylist

"Thank you so much for creating such an amazing software. Truly is the perfect balance between automation and genuine connection."

Sarah - Makeup Artist

" I finally feel like I’m running a business not just chasing messages. Keeps all my admin so organised but yet so professional!"

Ashley - HMUA

“ Diary of a Bride has completely simplified how I run my bridal hair business.” Before using DOAB I had enquiries in Instagram, bookings in my notes app, and invoices everywhere. Now everything is in one place! Enquiries, contracts, timelines and client details. My brides love the client portal because they can upload their inspiration photos and wedding details, and I feel so much more organised leading into the day. It honestly saves me hours of admin every week and lets me focus on what I actually love doing… creating beautiful bridal hair.“

Amy Bridal Hairystylist

"All my clients now have their own portal where it is easier to communicate, share wedding details, find payments + contracts and stay organised. So happy that Diary of a Bride has been built specifically that makes it easier for us and the clients!"

Madellin - Hairystylist

Ready to elevate your organisational game and focus on your true passion?

Diary of a Bride empowers beauty professionals to streamline workflows, enhance efficiency, and dedicate more time to their artistry. Level up your HMUA business today and let your creativity flourish, all while managing your client engagements more effectively!

The Bridal Blog

Have any

questions?

We’re here to help! Whether you need more details about our services or have specific requirements, don’t hesitate to reach out. Our dedicated team is eager to assist you and ensure everything is perfect. Simply drop us a message, and we’ll get back to you as soon as possible.
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